![]() Spotify said that its subscription platform is kicking off with a dozen creators along with a collaboration with non-profit media organization National Public Radio. That said, podcast subscriptions have been tried by various companies before, and haven’t been wild successes, so even if Spotify were to launch one, it. Industry tracker eMarketer last month said that Spotify has been growing quickly and that its podcasting service is on track to have more listeners in the United States than Apple Podcasts this year. With Spotify having regularly made the argument that podcast listeners on its platform are also more engaged with music, launching a separate podcasts subscription could ruffle some feathers. The subscription feature comes with an overhaul of the Apple Podcast platform that lays credit to kicking off the trend with its launch 15 years ago. Once a subscriber has been subscribed for a year, the share for creators will rise to 85 percent, they added. Podcasters will receive 70 percent of subscription revenue in the first year, with Apple keeping the rest as a commission. ![]() The announcement comes as Apple is poised to add a subscription option to its pioneering podcasting service as it ramps up competition with Spotify.īeginning in May, podcast fans around the world will be able to sign up for subscriptions for perks such as ad-free listening or exclusive content from creators, according to Apple. "Our aim is to help podcasters maximize their subscription audiences and grow them from their existing listener bases," Swedish-based Spotify said. Spotify planned to start charging a five percent fee for subscriptions starting in 2023. Taking advantage of the tool will cost podcasters nothing for the next two years, meaning they get all subscription revenue, Spotify said in a post. The updated podcast platform for the United States, set to expand internationally in coming months, lets podcasters make episodes available only to subscribers. The potential service was described in a survey sent out through Spotify’s app, which was reported on by Andrew Wallenstein, president of Variety’s Intelligence Platform. ![]() Spotify unveiled plans Tuesday for podcast subscriptions, countering a similar initiative from Apple but offering a better deal than its US rival by allowing creators to keep all revenue for a limited time. Spotify had hinted at its plans for paid podcast content during its fourth-quarter earnings as paid podcast subscriptions and la carte payments.
0 Comments
Leave a Reply. |